The Hoka Difference The Hoka Difference

The HOKA Difference

Hoka One One was created with one goal in mind — make running easier. We do things differently, from the look of our shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the Hoka difference feels like, but there's a lot that goes on behind the scenes.

Here's How We Do It

HOKA Cushioned Midsole

Cushioned Midsole

Marshmallow-soft with speed

Varying in thickness according to need, our super light and cushioned midsoles offer shock absorbtion, comfort and support.

Maximum cushioning equals

  • Premium shock absorption
  • Superior comfort
  • Designed for performance on runs of all distances
Shop Responsive Cushion
Shop Balanced Cushion
Shop Maximum Cushion
HOKA Meta-Rocker


The wheels to move you forward

Meta-Rocker geometry, or wheels for your feet, drives the runner forward and complements the runner's normal gait cycle.

Meta-Rocker technology means

  • Support of a runner's natural running gait
  • A smooth roll from impact to toe-off
  • Designed to increase running efficiency
Shop Early Stage Meta-Rocker
Shop Late Stage Meta-Rocker
HOKA Active Foot Frame

Active Footframe

The bucket seat

The Active Foot Frame functions like a bucket seat in a racecar by cradling the foot. It beds the heel and foot deeply into the midsole, offering guidance to the foot without the need for "posts" or other foot constrictions.

"Bucket seat" midsole provides

  • Integrated stability within the shoe
  • Adaptability to a wide range of feet and running styles
  • A comfortable option to traditional extra post support
HOKA J Frame


Stability with freedom

The HOKA J-Frame™ delivers support without the use of heavy or rigid materials. It adds support by using a firmer density foam on the medial side all the way to the front of the shoe. The J-Frame™ also extends back on the heel's lateral side.

J-Frame™ provides

  • Designed to combat over-pronation
  • Guides foot without rigid or unforgiving materials
  • Delivers stability while maintaining a cushioned and lightweight ride
Shop Stability Shoes
HOKA Profly


Intelligent cushioning

PROFLY™ is a dual-density midsole: softer in the heel for a cushioned landing and a higher-density foam in the forefoot for propulsion.

Intelligent cushioning offers

  • Softer cushioning for protection (heel)
  • Firmer cushioning for propulsion (forefoot)
  • A fast and comfortable ride
Shop Styles with PROFLY™

Time to Fly™ 30-day guarantee

We can promise a lot, but we encourage you to simply try on a pair of HOKA shoes to experience the difference - then run in them. As we like to say at HOKA, "Why run when you can fly?"

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