The Hoka Difference The Hoka Difference

The HOKA Difference

Hoka One One was created with one goal in mind — make running easier. We do things differently, from the look of our shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the Hoka difference feels like, but there's a lot that goes on behind the scenes.

Here's How We Do It

HOKA Cushioned Midsole

Cushioned Midsole

Over the years, we’ve become synonymous with premium cushioning – and for good reason. We are constantly searching for lighter, more responsive and durable cushion that protects without compromising performance. This has allowed us to add faster, lighter shoes to our range.

Meta-Rocker

Meta-Rocker, or wheels for your feet, is all about the geometry. We combine a low heel-toe drop, our unique-shaped midsoles and signature Hoka cushioning to complement a runner's normal gait cycle and drive you forward.
HOKA Meta-Rocker

Meta-Rocker

Meta-Rocker, or wheels for your feet, is all about the geometry. We combine a low heel-toe drop, our unique-shaped midsoles and signature Hoka cushioning to complement a runner's normal gait cycle and drive you forward.
HOKA Active Footframe

Active Footframe

The Active Foot Frame beds the heel and foot deeply into the midsole, as opposed to sitting on top. This means that every Hoka shoe offers guidance without the need for posts or other constricting elements. The Active Foot Frame functions like a bucket seat in a race car by cradling and supporting your foot.

J-Frame™

Our J-Frame™ supports and guides your foot without the use of heavy, rigid or unforgiving materials. It gets its name from the "J" shape, which uses a firmer density foam to support the inside of your foot and heel. It's stability plus Hoka comfort. 
HOKA J-Frame

J-Frame™

Our J-Frame™ supports and guides your foot without the use of heavy, rigid or unforgiving materials. It gets its name from the "J" shape, which uses a firmer density foam to support the inside of your foot and heel. It's stability plus Hoka comfort. 
HOKA Profly

Profly™

Profly™ is a dual-density midsole with a forgiving landing and a responsive toe off. That means we use softer cushioning in the heel and firmer foam in the forefoot, so you can land comfortably, but push off quickly. 

Time to Fly™ 30-day guarantee

We can promise a lot, but we encourage you to simply try on a pair of HOKA shoes to experience the difference - then run in them. As we like to say at HOKA, "Why run when you can fly?"