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Corporate, Human and Environmental Responsibility > Our perspective

Our Perspective

hoka is driven to make top products, but to do so in the right way.

Our mission is to empower all athletes to feel like they can fly. We believe running, walking, fitness and the outdoors are for everyone. We believe in representing all athletes, and in diversity, equity and inclusion in our workplace and beyond.

We recognize producing and selling footwear and apparel has a global impact, and it carries an obligation to advance sustainable business practices and good business ethics. Our Corporate Responsibility Program assesses and addresses the broader impact of our business on our consumers, communities, and environment.

Like many of our consumers, we want to be fully aware of the conditions in which our products are made and how we can reduce our overall footprint. We are fully committed to protecting our people and preserving the environment for future generations while staying true to our mission.