People running on a bridge

Purpose: Culture and Philanthropy

Corporate, Human and Environmental Responsibility > Purpose: Culture and Philanthropy

Doing good in the world is an essential part of the culture at HOKA and Deckers. Read on for some examples of organizations and causes we support:

Deckers Corporate Giveback

Win FY19, Deckers donated $1,332,344 to 141 non-profit organizations in the areas of community, education, environment and family & children.

Hoka Giveback and Activism

Diversity and Representation

At Hoka, we seek to empower a world of athletes to fly over the Earth – no matter the athlete, and no matter what "flying" means to them. We believe running, fitness, walking, and the outdoors are for everyone, and strive to make that a reality. In addition to portraying a diverse selection of athletes in our marketing materials – spreading the message that these activities, and by extension, our products, are for everyone – Hoka partnered with The Outbound for their 2019 "Everyone Outside" initiative, funding several passes to The Outbound's Pursuit Series experience for individuals from traditionally underrepresented communities in the outdoors.

Examples of Hoka Corporate Giveback:

Ironman®

Ironman®is one of the most recognizable names in triathlon; Hoka is a proud sponsor of this race series as well as the efforts of the Ironman® Foundation to make a positive impact in those communities in which the races are held. Visit ironmanfoundation.org for more information and check out 2018’s video here for more information.

Adrian Martinez Classic

The Adrian Martinez Classic began as a tribute to Adrian Martinez. The son of former Deckers CEO Angel Martinez, Adrian was a champion miler and respected leader at Concord-Carlisle High School. The summer after he graduated from Williams College, Adrian suffered a fatal sudden cardiac arrest while playing soccer with friends. The Martinez Classic serves as a fundraiser for the Adrian Martinez Scholarship Fund at CCHS and for the Friends of CCHS Track & Field, which supports the Track & Field teams at CCHS. Learn more at https://www.martinezclassic.com.

Empowering youth

Hoka HOKA sponsors a Postal Nationals program, a national championship time-trial event for high school cross-country teams that allows any and all teams in the country to compete for a national title and the chance to have a HOKA athlete act as a guest coach during the season. In addition, HOKA is developing new programming to reach more youth athletics and empower people across the country from a young age to move.