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What To Wear For Cold Weather Running

With winter weather on the way and indoor workout options limited, many new runners and outdoor fitness buffs are finding themselves out in the cold for the first time. For the uninitiated cold weather runner – as with any new activity – making preparations can be a bit daunting. What gear and apparel do you

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Chasing Fastest Known Times with Ashly Winchester

Ashly Winchester knows a thing or two about Fastest Known Times (FKTs). In fact, she currently holds 36 different FKTs around the US. We asked Ashly to tell us about her journey towards FKTs, the logistics around an attempt, and more. My journey into running was borne out of necessity; I needed a way to escape,

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Take A Hike with Nicole Snell

Nicole Snell wears many hats: a CEO, an international speaker, a self-defense coach. However, what connects all of these different identities is Nicole’s passion for adventuring and the outdoors. We asked Nicole to tell us why she prefers to hike solo, where she finds the motivation to go after her audacious goals, who she hopes

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The Running Industry Diversity Coalition Is Making Strides Towards Equality

Running is a great equalizer. We all have different strides, but the run is a journey we all can start. However, there are still communities that are underrepresented by the running industry. Working to change this is the Running Industry Diversity Coalition (RIDC), a team of Black, Indigenous, and people of color from running brands,

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Running to Get Your Mind Right with Sophia Short

I’m Sophia Short – I work as a social media strategist during the day and write and teach yoga on the side. I started running at a pretty early age – I’m about a year younger than my older brother and he took an interest in running in elementary school so of course I followed

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New Approaches to City & Road Running Etiquette

There’s a lot we’re all figuring out together. With COVID-19 policies varying from week to week and place to place, it can be hard to keep track of all the little behavioral adjustments we’re expected to make. For active city-dwellers and road-runners, the unwritten rules of running etiquette are changing too. At HOKA, we can’t

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