welcome to the hoka team

welcome to the
hoka team

Three people running on a street in a city Three people running on a street in a city

who we are

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify all voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

A woman standing on red rocks

who we are

At HOKA, our goal is to inspire people to move. We want to
empower all athletes to act fearlessly and creatively, to drive
forward with purpose and passion – and with an “always-
on” mindset for innovation and thinking outside the box, we
craft bold and unexpected new solutions for athletes of all
types.

We aim to amplify all voices and help provide access to
running, walking, fitness and the outdoors. We believe
everyone is an athlete. And however you find joy in
movement, HOKA has your back.

A woman standing on red rocks
A woman running on the road in the desert
A woman running on the road in the desert

Time to Fly™ Stories

We seek to tell the authentic and unique stories of athletes who are finding joy in movement; in doing so, we hope to provide inspiration and empowerment for athletes everywhere. To see their stories, follow us on Instagram at @hokaoneone and follow the hashtag #timetofly. You can also click below to watch and read about select athletes whose stories we have highlighted. You can submit your own story for the chance to be featured by emailing humans@hokaoneone.com

time to reimagine time to challenge the status quo time to fly together hoka blog @hokaoneone

Time to Fly™ Stories

We seek to tell the authentic and unique stories of athletes who are finding joy in movement; in doing so, we hope to provide inspiration and empowerment for athletes everywhere. To see their stories, follow us on Instagram at @hokaoneone and follow the hashtag #timetofly. You can also click below to watch and read about select athletes whose stories we have highlighted. You can submit your own story for the chance to be featured by emailing humans@hokaoneone.com

time to reimagine

time to challenge the status quo

time to fly together

hoka blog

@hokaoneone

Images showing how Hoka Shoes are cushioned

what makes us different

Feel the Innovation in Every Step

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.

the hoka experience
Images showing how Hoka Shoes are cushioned

what makes us different

Feel the Innovation in Every Step

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.

the hoka experience
A man running on a trail with a mountain in the background

where we came from

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

Two people running down a snowy hill

how it all started

Watch “The Rundown” to meet our founders and see how they parlayed a spark of inspiration into the creation of HOKA.

watch now

A man running on a trail with a mountain in the background

where we came from

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

-HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

Two people running down a snowy hill

how it all started

Watch “The Rundown” to meet our founders and see how they parlayed a spark of inspiration into the creation of HOKA.

watch now

A woman running on the road in the desert A woman running on the road in the desert

where we're going

While we were first known for shoes with oversized midsoles, today our shoes and apparel are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. We continue to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.

where we're going

While we were first known for shoes with oversized midsoles, today our shoes and apparel are designed with that same problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. We continue to take a bold and unexpected approach to empower athletes of all levels to feel like they can fly.

shop women's

shop men's

apparel

hoka x collabs

A woman running on the road in the desert A woman running on the road in the desert

our culture

Amplifying all voices and empowering all athletes includes in our workplace. At HOKA, we seek to make all forms of movement accessible, inviting, and equitable. HOKA and Deckers are also committed to addressing representation and equity, inclusion and diversity (EID) in our own workforce by evaluating and improving our internal recruiting, hiring, retention and promotion practices, investing in ongoing learning and education for our employees on EID-related topics, and continuing to build programs and processes that help create a more inclusive workplace. You can read more about these and other EID efforts, as well as our ongoing efforts to be a more sustainable brand and a force for good, at the link below.

corporate, human and environmental responsibility

We are a bold brand rooted in performance, but we do our work with a smile. Like you, we all seek and find joy in unique forms of movement, and do it with goals that range from running a personal best in the marathon to finishing our first 5K; dedicating ourselves to a new fitness routine or getting outside every day because it makes us a better parent, colleague, or friend; and many more. If you’re interested in joining our team, you can browse our current openings at the link below. We’d love to hear from you!

jobs at hoka

our culture

Amplifying all voices and empowering all athletes includes in our workplace. At HOKA, we seek to make all forms of movement accessible, inviting, and equitable. HOKA and Deckers are also committed to addressing representation and equity, inclusion and diversity (EID) in our own workforce by evaluating and improving our internal recruiting, hiring, retention and promotion practices, investing in ongoing learning and education for our employees on EID-related topics, and continuing to build programs and processes that help create a more inclusive workplace. You can read more about these and other EID efforts, as well as our ongoing efforts to be a more sustainable brand and a force for good, at the link below.

corporate, human and environmental responsibility

We are a bold brand rooted in performance, but we do our work with a smile. Like you, we all seek and find joy in unique forms of movement, and do it with goals that range from running a personal best in the marathon to finishing our first 5K; dedicating ourselves to a new fitness routine or getting outside every day because it makes us a better parent, colleague, or friend; and many more. If you’re interested in joining our team, you can browse our current openings at the link below. We’d love to hear from you!

jobs at hoka