Limited-edition Kona Mach 2.
Limited-edition Kona Mach 2.
Limited-edition Kona Mach 2.

Time to Take Kona By Storm

The IRONMAN® World Championship is next month. Learn more and shop our Kona-inspired gear.
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Take Your Running Up a Notch

The Carbon X broke a World Record in its debut. But it’s not reserved for elites only. Join the Carbon X squad today.
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Man running in black Carbon X.
Man running in black Carbon X.
Man running in black Carbon X.

The Original Max-Cushion Road Shoe

We’ve brought back the Bondi B so you can experience the OG in max-cushion and minimal weight. Stride in comfort. Ride in style.
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Man and woman running in the Bondi B.
Man and woman running in the Bondi B.
Man and woman running in the Bondi B.
 
 

Unexpected: HOKA x Engineered Garments

We’ve teamed up again with Engineered Garments to produce a bold, unique, limited-edition design of the Bondi B.
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HOKA IRL

Function, meet fashion. The original max-cushion brand makes shoes you can take anywhere. Cruise the streets in comfort – and style.
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HOKA x Engineered Garments.
HOKA x Engineered Garments.
HOKA x Engineered Garments.
Woman in the Hoka Kaha.
Woman in the Hoka Kaha.
Woman in the Hoka Kaha.
Josh Amberger in Kona.

Why Our Athletes Prefer the Carbon X

“I love the feeling of the Carbon X for a road event. It’s light, and it maximizes my energy return. I always feel fantastic running in this shoe.”
-HOKA athlete Josh Amberger, TK place finisher at IRONMAN® 70.3 World Championship in Nice, France earlier this month.
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