The Hoka Difference

While the minimalist trend was in full frenzy, we were winning mountain trail races and ultra marathons in our crazy-looking shoes. The smirks at midsoles twice the thickness of other running shoes soon turned to "ahas", as runners tried Hoka One One and felt the difference. Light and surefooted during a race, with more cushioning at the end, Hoka makes runners feel like they’re gliding over the ground.

Here’s why…

The Marshmallow, Rocking Chair and Bucket Seat Technologies

  1. Secret Sauce Diagram One

    Marshmallow: Super Thick, Light and Wide Midsole

    Maximum cushioning and minimal weight provides unique comfort and stability.

    • Excellent shock absorption.
    • Supreme comfort.
  2. Secret Sauce Diagram Two

    Meta-Rocker Geometry
    (The Rocking Chair)

    Our Meta-Rocker midsole with its low heel to toe differential and sculpted outsole propels you forward, while encouraging your natural running gait.

    • Supports natural running gait.
    • Gives a smooth roll from impact to toe-off.
  3. Secret Sauce Diagram Three

    Active Foot Frame
    (The Bucket Seat)

    With hoka your foot sits deep in the midsole rather than on top of it. This means inherent stability for all types of runners, without the constraints or weight of extra support material.

    • Integrated stability.
    • Adaptability to a wide range of feet and running styles.

Ask a runner or try a pair…